Elsewhere: LEGO Brick Trademark in the EU

There was an article on Ars Technica this last week about The LEGO Group loosing a court battle about whether the iconic 2×4 LEGO Brick is covered as a Trademark or not. The article itself is an interesting read, but analysis by Benjamin Hauger, Esq. on the TwinLUG mailing list is very much worth reading to help understand what the court decision really means.

  • The court’s ruling was largely correct. You cannot trademark functional aspects of a product. In this case, the connectors on the Lego bricks were deemed to be functional, as they serve the purpose of connecting the bricks together. It was a pretty straightforward case.